Mini Media Meets...Dolores Andrew Gavin, CEO Irish Health Hour

Tell me about your own background?

After almost 20 years working in law where I qualified as a Legal Executive and held a Diploma in Legal Studies I embarked on a new journey into health and wellness.    This was partly due to economic circumstances and partly due to my new role as Mum!!  

I had always had an interest in natural health and wellness and have spent the last 8 years re training.   My studies have included Master Practitioner in Energy Medicine including Emotional Freedom Technique, Reiki Master, Empowerment Coach, Soul Care Practitioner, Soul Mentoring, Emotional Intelligence, Aromatherapy and a few more!!!  I am also an Author of two children’s bi-lingual books and associated emotional intelligence website www.themythicfairy.com.

Tell us a little bit about IrishHealthHour

IrishHealthHour is a national and international interactive health and wellness community.    It is a place where all things health and wellness are discussed and shared and, where people can come to promote what they do.   

I have always enjoyed networking and organising events and during my time involved in Junior Chamber Galway in the ‘90s I chaired many projects including the Tourist Guide twice!  I was also Chapter President of Junior Chamber Galway in 1998.  So I combined a lot of the older skills I had under my belt with the newer ones I was learning and brought together a community for networking in the health and wellness field.  

I also founded the Global Emotional Health Summit, a week long on line Summit where 18 experts from all over the world took part in a series of interviews on all things emotional and mental health.    It was a huge success and I had over 300 subscribers from all corners of the globe logging on to hear the calls throughout the course of the week. 

I also had many members from the IrishHealthHour community chatting all things health and wellness in a special “fireside chat” series which aired over December and early January.

Here is the speaker line up .. Cant wait to share with you January 16th -21st Free to subscribe https://t.co/fYpUo9xhBD

— Dolores Andrew Gavin (@emotionalsummit) January 7, 2017

How is IrishHealthHour an interactive platform?

It is interactive in that there is a hashtag hour every Saturday morning from 11 – 12 am GMT #irishhealthhour.   On this hashtag hour people can network with others in any area of health and wellness.    

There is a chance to be a guest on the hashtag hour (part of the paid community plan) where you get to promote what you do and be available on the hour to interact with people.   Your company get a weeks promotion before the hour across all platforms Facebook, Twitter, Instagram and Google+  

The topics included in the health and wellness community are varied and people can benefit from learning something new, whether it be a mindset skill or a recipe for a healthy soup or vegan bread!  

It is always “open mic” too though on the hour for all things health and wellness and you are welcome to shout out what it is you do even if you are not the guest!   It is like networking in a friendly environment, except you are tweeting!!!

Do you have to be in the health and wellness business to take part?

Yes, if you are promoting your work it has to be health and wellness related.  BUT if you are looking for a recipe, a yoga practitioner, a bottle of essential oil, a fitness expert or a reflexologist then you can come along and ask a question to find who or what you are looking for.   

In that way you have a chance to possibly chat or should I say “tweet” with the practitioner you may end up working with.   It is a great way for people to know whether or not they will resonate with people too.  Business does take place on the hour! We also discuss community issues with guests who have an expertise in a particular area.       

Does it cost to join the hashtag hour?

No not at all.  IrishHealthHour has lots of free resources.   One of these is the hashtag hour which happens every Saturday as I mentioned from 11 – 12 am GMT.    There is also an informative blog on the web site and listings of workshops all over Ireland or farther afield.

Are these the ones Iarliath loves? Oh they look gorgeous defo making them tomorrow. @organicseaweed1 https://t.co/WnbODj3OO3

— @irishhealthhour (@irishhealthhour) January 21, 2017

Tell me about the subscription web site www.irishhealthhour.com

There is the paid part of IrishHealtHour which you can become a member off, should you wish to.

The web site www.irishhealthhour.com offers a host of services including:    

• You can have a blog done on your health and wellness product or service;

• This may include a site visit if required,

• A Zoom interview where you can explain all about what you do.  This will then be on www.irishhealthhour.com and you can embed it on your website too.

• A chance to be guest on the hashtag hour.

• Social media coverage

• Advertising your events/workshop/product

• Health and wellness campaigns

• and much more!   

Pricing is very affordable and you can check out details below:

Where can people find you

The web site is www.irishhealthhour.com 

You can also follow on:

Facebook | Twitter | Instagram | Holistic Mummy

Mini Media Meets...Suzie Mahony Designs

Tell us a little bit about Suzie Mahony Designs

When you visit Suzie Mahony Designs you get so much more than ‘just a hat’.  I provides a one stop shop for all your style and accessory needs for your special occasion.   As one of Ireland’s leading Milliners with several awards spanning a career of nearly 15 years,  I create and design bespoke hats and headpieces for ladies throughout Ireland and further afield for family weddings and race meetings such as Ascot or Cheltenham.  

I have worked with many high profile clients including designing a hat which was presented to the First Lady Michelle Obama in 2014 by Mr Henry Healy (Barrack Obama’s cousin) for St Patricks Day.  Clients have adorned my creations to Garden Parties at Buckingham Palace and my  ‘Butterfly’ Silk Collection of Hats was showcased at London Fashion Week in association with the Princes Trust.  Mothers of the Bride/Groom visit my studio by appointment where I style the complete look for them, creating the perfect hat or headpiece for their wedding.

HOUSE OF IKONS-LONDON FASHION- WEEK- 2015.  My ‘Butterfly’ Silk Collection of Hats was showcased at London Fashion Week in association with the Princes Trust.

FILMED BY @S.S.V.P-TV. SuperStarVideosProduction. HigthLigths... HOUSE OF IKONS-LONDON FASHION- WEEK- 2015. S.S.V.P/MEDIA YouTube network features coverage of fashion shows, fashion week, runway highlights, front row celebs, backstage, hair and makeup, models, designers, photo shoots, red carpets at the biggest events in LONDON, and much more.

Wow, you have an amazing studio, tell us about what you offer?

My studio is beside our home and it has been purposely adapted over the years for my Millinery business.   I see my clients on a 1-2-1 basis by appointment where I go through the whole style of my client for her special occasion.  

I give advice and tips on every aspect of her outfit from head to toe.  With knowledge garnered from doing style events I have a wealth of experience to draw from to help my clients. The hat is the crowning glory and can bring the whole outfit together.  It’s important the client is comfortable in the complete look including the hat and it’s my job to make that work.  

Hats & Headpieces

The studio is full to the ceiling with fabulous hats and headpieces, all shapes and styles.  I design for each season, focussing on new ways of working with different raw materials that inspire me. There is a perfect hat design to suit every lady and it’s important you are able to see what shapes and designs work for you.

My occasion accessory styling has been featured on Xpose TV3 showing ladies that a dress can look very different by choosing a variety of colours or shapes to accessorise it from jewellery, shoes, bag and hat.  

Your 1-2-1 Appointment with me at my studio is a complete styling experience.  I take you through your whole look for your wedding or special event.  The overall look come seamlessly together with the design of my fabulous hats and headpieces.  

With my 'Rainbow Occasion Shoes' available to order dyed to match for your event I can cater for all your requirements .  My studio stocks a vast range of all accessories to choose from.

My work has been featured on many TV shows including nationwide, Ireland AM, X-pose, Fashion TV and Irish TV, press and fashion magazines including being featured in Vogue Magazine.

Jewellery

There is a wide range of jewellery available online at www.suziemahonydesigns.com.  From costume neck pieces which can add great detail to a simple dress or classic pearl and silver selections which add a touch of sparkle without overpowering an outfit.  I also make pearl and Swarovski crystal jewellery specifically for clients needs.

Handmade Beaded Collars

My handmade beaded collars are available exclusively at my studio or via my online store www.suziemahonydesigns.com.  Offering a variety of colour combos and different precious gems and stones.  I also make bespoke collars for clients to bring in the tones which they need for a personalised collar design.

You also stock the Rainbow Occasion Shoe Collection?

As a listed stockist I have the Rainbow shoe designs which I order in dyed to match for my clients.  When dyeing the hat it makes perfect sense to match the shoe/bag if the look requires that, this ensures all your accessories are perfectly toned to match your outfit.  

Suzie Mahony Designs has a strong association with Ladies Days at Race Meetings in Ireland, tell us a little more about that?

I sponsored the ‘Most Appropriately Dressed Lady’ competition on the Monday evening of the Galway Races for a number of years with my guest judge Mr Noel Cunningham TV3, we loved the event each year meeting people from all over and soaking up the unique Galway Races atmosphere.  

I have worked with Marietta Doran for many years designing hats for her to attend race meetings throughout Ireland.  The Best Dressed Ladies Days have grown and I have been fortunate to have had many clients win on several occasions nationwide.  

Just this December I created the hat for Breda Butler who won best dressed at Limerick Races and earlier in 2016 I designed the fabulous red ‘Hepburn’ hat for Sarah Jane Moran who scooped Best Dressed at the Roscommon Races.  

I love creating hats and working through the whole look for my clients for the races and it is a bonus if they are chosen or win a prize.  I know how difficult it is when choosing a winner with so many contenders, having judged ‘best dressed’ myself at Galway and The Curragh Racecourse.

How can you help brides to be?

I explore through all aspects of what a Bride wants to achieve for her special day from working with the dress chosen, jewellery options that will suit, hair guidance on styles that bring out the best for your overall look, veils, shoes and the various designs for Bridal Headwear.  I help brides through styling/designing the perfect headpiece to be worn on their special day. 

You also set up Suzie Mahony Designs School of Millinery, tell us more.

With years of training and business experience creating hats and Millinery I set up my School of Millinery as a way of sharing my skill, passing on the art of Millinery the way I have developed it for myself.  I have a timetable of tailor made workshops available which are held at my millinery workshop/studio.  The range of workshops and courses will grow introducing many of the aspects to learn about Millinery.  

Your Millinery Hen Parties sound so much fun. What a fantastic idea for a hen party, what does it involve?

The Hen Party Millinery Workshops are a 2.5 hour class in my Millinery Studio or a location of your choice.  Hens are greeted with a glass of bubbly before learning how to create their own individual pieces to be worn at the wedding or something stylish for a fun day out at the races!!

You will all enjoy a headpiece/fascinator making class with Milliner Suzie Mahony, using specialist materials including straws, feathers, beading, lace and silks.  The class caters from 5 participants upwards with dates subject to availability (including evenings and weekends).

You are a fully qualified trainer and passionate about education, tell us about this aspect of Suzie Mahony.

I facilitate Millinery Workshops with TY Students in schools around the country.  I am a fully qualified Trainer and I am passionate about education.  This workshop is specifically designed for the students to bring out the most creativity from them through the 2 hour workshop.  I cater for groups of 20 and often do multiple workshops to accommodate larger TY classes in one day.  

How can people get in touch with you?

Call Suzie on (086) 1948315 or email info@suziemahonydesigns.ie

I also love social media so you can like me on Facebook, Instagram & Twitter. I'd love to connect so get in touch. 

Mini Media Meets...Bellissimo Galway

Tell us a little bit about Bellissimo

Bellissimo is an international award winning hair and beauty salon. Our stylist team and beauty therapists are regularly called upon to manage the hair and make-up for high profile fashion shows and tv programmes. Providing a one-stop shop for all your hair and beauty needs, Bellissimo has always had a loyal following of regular customers who are rewarded through our loyalty club scheme.

You also have a wigs studio and private fitting room?

Yes, Wigs at Bellissimo... We recently re-vamped our wig studio and private fitting room. We offer a discreet and professional service. 

There are two forms of wig wearer, the necessity wearer which includes those suffering from Alopecia or those undergoing severe medical treatment, and the fashion wearer –  those who like to change style from day to day to suit their mood.

Bellissimo works in conjunction with the Mid Western Health Board to provide support (both financial* and cosmetic) to the necessity wearer.

The Monofilament fibre used in our hairpieces is structurally almost identical to actual hair in both appearance and touch but without any of the drawbacks of maintenance, which is of huge benefit to those undergoing medical treatment.

If for any reason the wig does not suit the wearer’s needs, there is no problem exchanging the hairpiece for a different style or colour.

Please call us to book an appointment with one of our specially trained Wig & Hair Piece Consultants. * Please ring to enquire about Mid Western Health Board and VHI financial assistance.

Wow you have an amazing salon, tell us about what you offer

At Bellissimo Hair Health & Beauty Complex we provide a one-stop shop for all your hair and beauty needs.  Our hair salon is spacious and relaxing, offering the best in modern hair design. Customer service is of upmost priority with our stylists with whom much time is given for in-depth consultations and advice to determine the right look and style to suit you. To ensure the ultimate treatment for your hair, only Wella hair care professional products are used.

Dermalogica Facial's & Beauty Treatments:

All products are non-comedogenic and do not contain any mineral oils, artificial colour, alcohol or formaldehyde. Our unique face mapping is a new method of skin analysis to suit each client individually.  We offer a wide range of facials including Microdermabrasion & Oxygen Facials and beauty treatments.

Hair Removal & Threading:

Bellissimo take great pride in our waxing. We use only the best products available and we also sport a very gentle hot wax which is extremely popular, especially with those who are sensitive.

The Tea tree wax used has antiseptic properties which disinfect and penetrate the skin deep down. We place great emphasis on after care and home products which inhibit in-grown hairs and act as an antiseptic after waxing.

Makeup Application & Lashes:

Bellissimo makeup artists are professionals in photographic and catwalk make-up. Whether it’s for a bridal party, debs, graduation, family event or that Saturday night out, we provide a professional look for all occasions.

MAC offers an extraordinary collection of professional quality cosmetics giving a colour, shade and finish that suits everyones needs. Mac products speak for themselves and are recognised worldwide.

Nails:

The Nail Creations team at Bellissimo offers a range of natural nail care treatments from the quick yet effective to the longer and more luxurious. Our experienced team of nail technicians are at hand to provide you with the best advice and service available today. 

Our Luxury Manicure is the ultimate in self-indulgence and not so guilty pleasure. A blend of luxury and science Spa Manicure feeds the skin with important anti-aging and moisturising nutrients like ceramides and Vitamin C. Spa Manicure locks in moisture and restores elasticity and suppleness while protecting against environmental and sun damage.  And our luxury pedicure includes hard skin removal, nail shaping, cuticle work, invigorating exfoliation, massage and heated mitts.

Massage Treatments:

We also offer Swedish Massage, Indian Head Massage and Hot Stone Massage.

Bellissimo has always had a strong association with bridal work in the Mid-West region, tell us more about that

We pride ourselves in bringing out the true beauty in every bride, to let you shine on what is probably the most important day of your life.

With such a celebration to plan, we understand the pressures every bride will carry coming up to the big day. For our part, we will endeavour to make your every beauty essential a smooth, seamless and enjoyable experience. Our collective focus and attention to detail will help you find your ideal look that will make you into the radiant bride you’ve always imagined.

Bellissimo Beauty has fifteen private treatment rooms providing all our customers with personal attention in comfort. Our team of experienced beauty therapists, aroma therapists and nail technicians all are nationally trained to ensure the best advice, techniques and latest methods are available to clients. We are renowned for our creativity and boast intensive in-house training programmes.

Tell us about some of the products you stock:

We are stockists of Wella System Professionals, Nioxin, Prefessional Sebastian and Fake Bak and Zen Tan.

How can people get in touch with you?

To book an appointment please call us on (091) 568 555, you can also email us at info@bellissimo.ie

Let's get social on Facebook, Twitter, Instagram and Youtube.  For more information on any of our services or products go to www.bellissimo.ie

Sparkle at the g in aid of Tomorrow for Tomás

R-L: Olivia Healy, Shane McLoughlin, Ann-Marie Duggan & Sinéad Carroll (Mini Media)

I was delighted to be able to support Sparkle at the g fashion fundraiser in aid of Tomorrow For Tomás on Friday the 23rd September in the g Hotel .  I had the pleasure of working with Tomás' parents Shane & Ann-Marie McLoughlin and the fantastic fundraiser committee over a 3 month period.  

I also got to hang out with Tomás, such a fun loving and happy boy and I instantly fell in love with his bright and chatty personality.  Tomás, is 6 and a half years  old and has spastic quadriplegic cerebral palsy.  Born at 26 weeks he and his twin arrived unexpectedly into the world.  Sadly his brother Seán passed away after 30 days.  Tomás has no independent movement and he will require life-long supports and very costly equipment.

I was responsible for the digital marketing strategy leading up to the event, including:

• Setting up a Twitter Account
• Online ticket sales
• Facebook Live
• Actively monitoring social media
• Content creation 
• Design of invitations and tickets
• Web design 

The event was a huge success with a total of €13,230 raised.  The funds are being used so that the family home can be adapted for Tomás’ living and care needs, as well as ensuring safe and easy access about the house and garden on his new wheels!

#Sparkleattheg also trended on twitter on the night of the fashion show - Mini Media was very happy with that. 

Pop of Pink At Bellissimo Galway

On the 1st July International Award Winning hair and beauty salon Bellissimo Galway hosted a Pop of Pink at Bellissimo in aid of Breast Cancer Research.   Providing a one-stop shop for all your hair and beauty needs Bellissimo also relaunched their new wig studio known as Wigs at… Bellissimo. 

Wigs at… Bellissimo have been providing expert advice and discreet service to wig wearers in Galway and Ireland for over 14 years. They have extensive knowledge and expertise in fitting wigs and hair pieces.  Their new wig studio will allow clients to experience their wig fitting in a private and spacious environment without interruption. 

The morning kicked off to a great start with light refreshments sponsored by Little Pea Juices and the first 30 donations on the day received a Pop Of Pink Gift.  There was also lots of amazing spot prizes up for grabs thanks to so many generous sponsors including 1st prize a stunning head piece by award winning milliner Suzie Mahony, Blacoe Jewellers, Cocoa Brown, The g Hotel, Eye Cinema, Tribeton, Cappagh Stores, The Connacht Hotel, Anthony Ryans, Stuff 4 Cakes and Treats & Trinkets . 

Pampering was the order of the day... the team at Bellissimo treated everyone to a pop of pink nail polish, while others enjoyed an aroma touch hand massage by Dolores from Irish Health Hour. Chloe, Cheyenne & Emilie were on hand to entertain the little ones with some face painting.  

Thank you so much to everyone that supported this worth cause, with €705 raised on the day going to Breast Cancer Research.   

You can also catch up on more from this event on Facebook, Twitter & Instagram using the #PopOfPinkAtBellissimo

It was an absolute pleasure working with the Bellissimo Team on this wonderful event in aid of Breast Cancer Research. 

L - R Mike O'Connor, Dympna Coyne, Pauline Conlisk & Brendan Murphy

Photo Credits: John Walsh Photography

Blogging For Business

TOP TIPS - STARTING A BLOG

1. Choose A Blog Name
2. Define Your Niche
3. Choose A Platform To Create Your Blog
4. Consider Your Design & Branding
5. Clarify Your Content Strategy
6. Streamline Your Business Across Social Media
7. Write 10 Posts Before Your Blog Goes Live
8. Don't Compare Yourself To Other Blogger
9. Start A Blogging Calandar
10. Join A Network & An Agency 

HOW TO CHOOSE THE PERFECT BLOG NAME

• Remember your blog name is your brand 
• Pronounceable 
• Available domain
• Available social media accounts

DEFINE YOUR NICHE MARKET 

1. Identify Your Interests
2. Discover Your Strengths
3. Determine Your Expertise
4. Name Your Muse
5. Think Outside The Box 

CHOOSING A PLATFORM

1. Wordpress.com
2. Wordpress.org
3. Blogger
4. Squarespace 

DESIGN & BRANDING 

• Layout - your blog should be visually appealing to your reader.  Clean and easy to navigate. 

• Logo & Colour Scheme - Choosing the correct colour for use in your logo and marketing material, you will be communicating the right values to your customers. 

• Profile Photo & About Me - This is like your online CV.  Less is always more.  Include your email address, this is essential. 

CONTENT STRATEGY

• The Content Audit
• Content Analysis 
• The Action Plan 
• Execution 
• Results 

SOCIAL MEDIA

STEPS TO WRITING YOUR BEST BLOG POST

1. Make it Convincing
2. Speak to an Audience of One
3. Keep it Focused
4. Make it Readable and Scannable
5.  Give it a Great Headline
6. Make sure its Shareable
7. Tidy it Up
8. Add a Persuasive Call To Action 

CREATING AN EDITORIAL CALENDAR

MONTHLY THEMES: Start with timely themes like holidays and seasons.  
POST IDEAS: Ask yourself these questions:
- Who am I creating content for?
- What do I want to be known for?
MONTHLY CALENDAR: Figure out what you need to do to prepare and complete the post.

JOIN A NETWORK AND AN AGENCY

Into The West Blogger Network is a network for Bloggers in Ireland to connect, share, learn and network.  The mission is to grow a network of quality Bloggers within the West of Ireland and extend an invitation to the rest of the country and beyond to join in creating a group of passionate and creative individuals that can learn from each other.

Into The West Blogger Network host regular events, attended by Bloggers from all over the country.  Through #itwbnBloggerEvent  they connect Bloggers and Brands.  These events are the perfect way for brands to get their products into the hands of Ireland's blogging community and for #itwbn Bloggers to network and build relationships with Brands and each other. 

Irish Blogger Agency are Ireland's leading agency for Digital Influencer Marketing.  Irish Blogger Agency is home to more than 500 bloggers, vloggers and social influencers.  Connecting Brands & Influencers. 

Blogger Pamper Evening At Bellissimo Galway

Don't let your event be a daunting task, Mini Media has the necessary experience to organise seasonal events or celebrations.  We plan and manage events, blending creativity with innovation and flawless delivery. We will deliver a unique and memorable event within a wide range of budgets.  

We will guarantee the very best price negotiated on your behalf for venues, food etc.   Our attention to detail is exquisite and we will transform your venue to perfectly suit your event and audience for maximum impact. 

Hosted by Bellissimo and organised by Mini Media, 5 bloggers from Into The West Blogger Network were invited to experience some amazing beauty treatments.  With the perfect setting and an amazing spread of food from The g Counter paired with a beautiful blend of Organic Tea from Solaris Botanicals the event was a huge success.  Everyone enjoyed the beautiful and relaxed atmosphere of Bellissimo.  

Bellissimo Hair Health & Beauty Complex provides their clients with a large hair studio, extensive private beauty rooms, nail bars, private wig fitting area and retail store, all under one roof.  With such a modern and spacious complex Mini Media was only too delighted to stage a high impact event to tell the world about how fabulous Bellissimo really is. 

Located in Galway Retail Park, Headford Road, Galway Bellissimo Hair Health & Beauty Complex boasts ample free parking and is only a stroll away from the City Centre.  The opening hours are Monday to Friday 9am - 9 pm and Saturday 9am to 5.30 pm. 

Experience Bellissimo 

Manicure ...

Who doesn't love CND Shellac...The original 2 week manicure instantly dry, no chips, no smudges is so addictive and with so many shades to choose from you will never get bored with your nails. 

Pedicure ...

After a busy day on your feet there is nothing more enjoyable that a luxury pedicure in Bellissimo's relaxing whale spa pedicure chair.  The luxury pedicure includes hard skin removal, nail shaping, cuticle work, invigorating exfoliation, massage heated mitts and a polish of your choice. 

If you have an event coming up and would like an innovative and flawless delivery please contact Mini Media.  We will guarantee to deliver a unique and memorable event within a wide range of budgets.  

Writing A Business Plan

Writing your business plan is a vital part of the process of starting a business and arms you with information you need to know to set out on the right track.  A business plan serves many purposes and should be tailored each time for your specific audience.  Before you start it's important to know who you will be presenting the business plan to, as this will dedicate the length and focus of the business plan. 

Here are my top tips when planning and writing your business plan:

• Be realistic about financial estimates and projections: I cannot stress this enough, when presenting your business plan ensure that your estimates and projections are achievable and feasible.  Good tip is not to over project profits, keep it real!

• The process and blueprint: Your business plan should reflect your ideas and insights about your business and its future. The process of writing a business plan will focus you to consider the viability of your business before you commit to a course of action. 

• Qualify your assumptions: Follow up your projections and assertions with statistics, facts or quotes from a knowledgeable source to lend your plan credibility.

• Presentation is key: Format your business plan to keep the attention of the reader.  Avoid long, text-heavy document which are hard on the eyes.  The ideal business plan should include short text paragraphs with charts and graphs.  A typical business plan is 10 to 20 pages, however its length depends on a variety of factors.

What Is Digital Marketing?

What is Digital Marketing?  

Digital Marketing is the the use of the internet to market a brand, product, business etc.  By creating an online identity for your brand, it will increase your brand image and awareness. You can also reach a wider targeted audience more efficiently. 

Digital Marketing is great for start ups as the cost is minimal.  Here are a few ways you can implement digital marketing into your business. 

• A Website is the perfect place to start with Digital Marketing.  Your website content is essential and you will need to maintain it regularly and optimise the page content. 
• Search Engine Optimisation (SEO), by creating essential content and maintaining it regularly will determine  your websites presence (page ranking) on the search result in search engines so its important to practice good SEO. 
• Social Media, by publishing and sharing information on platforms such a Facebook, Twitter, Instagram gives your brand exposure. Each platform has it's pros and cons for each brand and using the various networks with good results takes analysis and planning.
• Email Marketing still proves to be effective, so use newsletters to communicate your message.
• Content Creation, by keeping your site content fresh, relevant and up to date means there is activity around the site.  Creating regular high quality and informative content in the form of a blog post will ensure visitors keep returning to your site. 
• Google Analytics, its very important to monitor your website and the benefits of great web analytics include Customer Insight (who, where, what and when), Strategic Insights (content, email, social, key word analysis and targeting) and Sales and Lead Generation.