Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Objectives are the most fundamental component of any marketing campaign, so together with the client, goals will be agreed, as these will determine the direction for the entire campaign from the general strategy to specific tactics.
Together with the client we will determine a strategy that will take into consideration every aspect of the campaign, from the target audience and message approach, to the channels of execution and budget.
Email Marketing involves using email to send ads, request business or solicit sales, and is meant to build loyalty, trust or brand awareness. Mini Media can create or update current customer database with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Mini Media will create valuable, relevant and quality content for your website/blog.