Eir Spiders Free Digital Workshop

I'm delighted to join the panel on Wednesday the 23rd August 2017 in the Building Block, Bridge Street, Sligo along side some of Ireland's leading digital experts who will be focusing on topics such as Digitising Your PR Strategy, Digital Influencer Marketing, and Creating Memorable and Creative Content.

Attendees at the eir Spiders Digital workshop can expect to:

  • Meet and network with other Irish business owners and professionals.
  • Meet, ask questions and learn from digital professionals from a wide range of industries and sectors.
  • Learn how to use Digital to grow your business.
  • Learn to interact with your customers and key target audiences through social media.


Aidan Doyle , CEO of Sligo Chamber of Commerce

Aidan took up the role of CEO of Sligo Chamber of Commerce & Industry in February 2017. He has extensive experience in business having held management roles within Bank of Ireland and the Rabbo Banking Group in Cork and Sligo for over 25 years. In more recent times, using his extensive business experience together with his passion for golf, he is a co-founder of the successful company Dream Links Golf, which specialises in attracting overseas golfers to the Sligo region focusing on the connoisseur golfer and the corporate market. With his business experience, keen interest in tourism and his love of all things Sligo, Aidan looks forward to working with all stakeholders in order to help Sligo grow.

Speakers include:

Barry Walsh, Digital Marketing Manager of Supermacs

Barry Walsh is the Digital Marketing Manager for Supermacs Ireland. He oversees management and Development of Online Digital Strategy and implementation for Supermac's Ireland. Previously, Barry worked as Lead Digital Consultant for Failte Ireland for 4 years, and was the Digital Strategy Manager for lead digital tourism agency OSD Digital. He was also a Digital mentor for Bank of Ireland and a Google Entrepreneur Mentor. He will be speaking to attendees about User Experience for business, branding through Social Media and Google Analytics for business.

Sinead Carroll, Founder & CEO at Mini Media & Irish Blogger Agency

Sinéad is a Digital Marketing Strategist, Specialising In E-Commerce Websites, a Blogger, Business Owner, Mum, Connector and Influencer. She is the Founder and CEO of Mini Media which focuses on delivering Digital Marketing and Social Media Solutions as well as Web Design for small to medium size businesses. She has a keen interest in all things digital and has been running her own Fashion & Lifestyle Blog at Yummy Mummy for the past 4 years. This lead to Sinéad establishing the highly successful Into The West Blogger Network in 2014 and launching Irish Blogger Agency, Ireland's dedicated agency for digital influencer marketing in 2016. As a Digital Marketing Consultant Sinéad has implemented successful marketing strategies with a broad range of businesses within the hair & beauty, hospitality, retail, food and financial services industries.

Daniel Browne, Commercial Director Ocean Media, Director of Sea Sessions Surf & Music Festival

Daniel Browne has been working in the media in the north west for almost 20 years. After a career in Journalism he moved to the commercial side of media opening 13 Newspapers for River Media as Operations Director. Today he is the Commercial Director of Ocean Media, which operates the award winning radio station Ocean FM, and now delivers video production for commercial clients across the region as well as web design, social media management and graphic design. Daniel is also one of the owners of Sea Sessions Surf Music Festival in Bundoran, a multi award winning festival which most recently beat Electric Picnic and Longtitude to be named the IMRO festival of the year for 2016.

Paul Mulqueen - Head of Small Business, eir

Paul started in eir over 19 years ago, when it was Telecom Eireann, within the IT department. He began his career as a Trainee Test Analyst testing the introduction of a new and innovative product called ‘broadband’! Since then, Paul’s role has evolved as he progressed through the company becoming a Product Manager for Value Added Services and Broadband. While in this role, he took the retail product lead in the development and implementation of fibre broadband in Ireland. Following this, he became Head of Product for Small Business and subsequently the Head of Small Business where he manages the product and propositions areas for the business unit. Through his role, Paul has seen first-hand how the explosion of social media has helped small businesses thrive. Paul knows it’s powerful to be connected online but that’s not enough, how you use your channels and what you say to your customers is what really takes a small business to the next level.

Noreen D'Arcy, 2017 eir Spider Judge, Owner & Managing Director at D'Arcy Marketing & PR

Noreen D’Arcy founded bilingual PR, Communications and Marketing agency D’Arcy Marketing & PR in 1998 following a successful Marketing career in the tourism industry. An independent, creative and results driven agency which handles many of Ireland’s and the west’s leading brand’s Noreen has built a likeminded team who has a passion for innovative and productive communications, public relations and marketing across traditional, digital platforms and social media. D’Arcy Marketing & PR has developed a loyal client base across the consumer, lifestyle, food, entertainment and tourism sectors throughout Ireland. Noreen is also a judge with the leading Digital awards, eir Spider Awards for a number of years, and has also judged on the Ireland Government Awards and is a former Macnas and HSE West Arts Trust Board Member. Noreen is also active in a number of leading tourism organisations and is a member of the Fáilte Ireland Mentoring Panel.