I was delighted to be able to support Sparkle at the g fashion fundraiser in aid of Tomorrow For Tomás on Friday the 23rd September in the g Hotel .  I had the pleasure of working with Tomás' parents Shane & Ann-Marie McLoughlin and the fantastic fundraiser committee over a 3 month period.  

I also got to hang out with Tomás, such a fun loving and happy boy and I instantly fell in love with his bright and chatty personality.  Tomás, is 6 and a half years  old and has spastic quadriplegic cerebral palsy.  Born at 26 weeks he and his twin arrived unexpectedly into the world.  Sadly his brother Seán passed away after 30 days.  Tomás has no independent movement and he will require life-long supports and very costly equipment.

I was responsible for the digital marketing strategy leading up to the event, including:

• Setting up a Twitter Account
• Online ticket sales
• Facebook Live
• Actively monitoring social media
• Content creation 
• Design of invitations and tickets
• Web design 

The event was a huge success with a total of €13,230 raised.  The funds are being used so that the family home can be adapted for Tomás’ living and care needs, as well as ensuring safe and easy access about the house and garden on his new wheels!

#Sparkleattheg also trended on twitter on the night of the fashion show - Mini Media was very happy with that.